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Our Team

Kayla Hebb


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Kayla L. Hebb is President and CEO of Avatrine Financial. She started in the healthcare industry in 2000 and began her financial advising career in 2005. Ms. Hebb has a BS in Finance from the University of Texas at Dallas and an MBA in Financial Services from the University of Dallas.


Kayla is Series 65- and Life and Health Insurance-licensed. She is also certified in Centers for Medicaid and Medicare Services (CMS), Long-Term Care, the Small Business Health options program (SHOP), and the Facilitated Federal Market Place (Health Insurance Market Place).


  • On Patient Advocacy Board with Optum
  • President of NAIFA New Mexico
  • Volunteers with seniors
  • On the broker advisory board with True Health New Mexico
  • On the broker advisory board with Friday Health Plan
  • Appointed with over 80 insurance companies

Holly Strom
Administrative Assistant

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Holly Strom has over 30 years of customer service experience and 15 years in management. Ms. Strom loves her job, but mostly getting to interact with each of our clients. A native Texan that was drawn here by the beautiful sunsets, mountains and balloons in the air. She enjoys knitting, reading, traveling, cooking and spending time with family and friends. Holly is the proud mother of Avatrine’s mascot & VP, Roxie.

Herman Johansen ChFC, CLU

Life Planning Agent

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Herman began his insurance career in 1980 and over the years has helped clients in all areas of financial services, but since joining Avatrine Financial he is focused on life insurance planning. He holds both the Chartered Life Underwriter and Chartered Financial Consultant designations. Herman works with a wide range of insurance companies to find the best possible life insurance solutions for individuals and businesses.


In addition to serving as an officer or board member for several industry organizations, Herman has volunteered for many charities including Angel Flight Central (2007 Excellence in Outreach award), Special Olympics, A Sporting Chance (an event Herman created generated over $50,000 net donations to ASC), National Multiple Sclerosis Society, Puppetry Arts League and Springfield Little Theatre. Other activities include hiking, reading, acting, writing and travel. And he’s always willing to talk about his grandkids.

Ryan Ferguson


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Ryan Ferguson is the managing partner at RetireSmartNM. He works with individuals and families to create retirement income plans and develop investment strategies to help them meet their goals. As an Accredited Investment Fiduciary Ryan holds himself to a high fiduciary standard and has fully embraced his commitment to act solely in the best interests of his clients.


Ryan is a native New Mexican and was born in Alamogordo, New Mexico.  He made his way to Albuquerque to attend the University of New Mexico where he graduated in 2005 with concentrations in both Finance and Communications.  He started his career in finance straight out of UNM with Edward Jones, spent nine years with Metropolitan Life, and in April of 2015 started RetireSmartNM.  Ryan and his wife Christy, a flight attendant with Southwest Airlines, live in Albuquerque New Mexico with their three daughters.

Evan Cole

Financial Consultant

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Evan began his financial career in 1985 with American General and VALIC, a full service retirement planning company. While there, he received numerous awards and promotions. He resigned in 2007 to pursue an independent and conflict-free approach when advising clients. In 2009, he joined Cambridge because they understand the true meaning of independence and advisor support.


Evan holds a Bachelor of Science degree from the University of New Hampshire and multiple securities and life insurance licenses in Arizona, California, Nevada, New Mexico, New York, and Oregon. He is an Accredited Investment Fiduciary® designee. As an Accredited Investment Fiduciary®, he is committed to putting his clients’ interests first. He specializes in the design and implementation of all types of retirement plans and uses managed money, mutual funds, annuities, and insurance to meet clients’ needs and objectives.


Evan served on the board of People Reaching Out, a substance abuse prevention organization, from 2004-2010.


Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a Broker/Dealer, and Member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Gateway Financial Advisors, Inc., and Cambridge Investment Research, Inc. are not affiliated. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Avatrine Financial, Inc., and Cambridge Investment Research, Inc. are not affiliated.

Let our team help you navigate the in’s and out’s of your financial future.